CAMPAIGNS
StudioLondon by Superdrug 'Festivals of
Fun' (Influencer and Experiential Campaign)
WHO?
Beauty influencers from a diverse range of backgrounds - all ages, gender and ethnicities!
I chose influencers who created amazing content, had impeccable make-up skills (with any size following - from micro to macro!) and who fit the StudioLondon brand.
AIM
To celebrate the summer festival season and promote StudioLondon products with fun and engaging content, featuring a versatile range of Beauty influencers!
Think fun, frivolous and fabulous!
RESULTS
The social content was wildly popular- and is still some of the most viewed and engaged posts on the StudioLondon account! Multiple products we featured that day were repeatedly sold out over the summer!
HOW?
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I briefed each creator with a make-up look for the day and the style of content we wanted from them for pre, during and post-event promo!
I planned all the shots we'd need to capture on the day, to make the most of our time and give the influencers the opportunity to also enjoy the festival.
On the day, we created fun videos showing off the influencers and the products at the festival!
Shea Moisture (Social Media Influencer Campaign)
RESULTS
Using the influencers hair types, I wrote specific briefs for each influencer, suited to their own personal style/brand. I reviewed the content, relayed any changes or feedback from the brand and then it was time for the content to go live!
HOW?
Using the influencers hair types, I wrote specific briefs for each influencer, suited to their own personal style/brand. I reviewed the content, relayed any changes or feedback from the brand and then it was time for the content to go live!
AIM:
To increase awareness and drive sales for the selection of Shea Moisture haircare ranges available in Superdrug stores and online.
WHO?
I selected a range of influencers - micro to macro, featuring all hair types, all shades and all genders. The target audience was consumers of Black heritage in the UK.
Ariana Grande Cloud Perfume
Pop-Up (Influencer and Experiential Campaign)
WHO?
Influencers with a predominantly female, Gen-Z audience, with over 50,000 followers on Instagram and TikTok respectively. The influencers must reflect Ariana Grande's personal brand - fun and flirty, with a focus on beauty and lifestyle.
AIM:
To use influencers to promote the Ariana Grande Cloud Perfume Pop-Up events in Boots and Superdrug in Manchester and London.
HOW?
I selected an influencer for each store and wrote detailed briefs for the influencers to cover the key points about the event for pre-promotion. influencers then attended the pop-up and submitted their content on the day for immediate review (by me), before posting to Instagram and TikTok.
RESULTS
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250,000+ views
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#UpInTheClouds competition sign-up's
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The pop-up tour was a success for Superdrug and Boots with many shoppers visiting the installation to taking testers and buy the discounted perfume
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Uptick in sales for Ariana Grande Cloud perfume
TRESEmm​e Beauty-full Strength (Influencer and Experiential Campaign)
WHO?
Influencers from all backgrounds - micro to macro, across all genders and races with a range of content types. while it was important to feature influencers who focused on haircare content, i also chose a range of suitable lifestyle influencers who would suit the brand message and created great content
RESULTS
The bus was an absolute success with a queue throughout Westfields for the entirety of the event. The social content also performed amazingly - with 5m+ customers reached and an amazing 5% engagement rate across the board!
AIM:
To use influencers to promote the Tresemme Beauty-full Strength haircare range, and the experiential event in Westfields, London.
HOW?
I selected and wrote detailed briefs for the influencers, covering the key benefits of the Beauty-full Strength range. I also wrote briefs about the event, that detailed the location, perks and freebies available at the event. Influencers then attended the event and created follow-up content showing off their hair (which was styled for free for all attendees).
Remington Shaver (PR Event)
AIM:
To select Manchester football fans to attend a collaborative event with Remington and Manchester City, to promote a new Remington shaver.
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WHO?
Male influencers from all backgrounds with one prerequisite - they must be Manchester City fans! I selected a range of influencers from micro to macro of all races, who would be the ideal candidates for a Remington shaver (preferrably bald, with a partially shaved head - or willing to shave it off!)
RESULTS
The content captured by attendees was loved by the brand! Influencers used their instagram stories to detail the events of the day - from meeting a manchester city legend, to touring the grounds and receiving a free product!
HOW?
I worked closely with the Manchester and Remington PR teams to curate an event that would not only show off the product, but also satisfy the delights of Manchester City fans. The selected influencers were then given the details of the event, their travel and expenses arranged, and we were good to go!
Vaseline Pride (Influencer and Experiential Campaign)
WHO?
Influencers from the LGBTQIA+ community with over 20,000 followers on Instagram and TikTok. While the campaign had a focus on romantic relationships, we also wanted to celebrate platonic relationships amongst the community!
RESULTS
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300,000+ Reach
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Variety of fun, engaging content representing the community
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Increased brand visibility across Instagram and TikTok across Pride weekend
AIM:
To select influencers to promote the Vaseline float at Pride, featuring an incredible heat-technology camera to capture images for attendees as part of Vaseline's wider Reveal The Pride Inside campaign.
HOW?
Each influencer was tasked with taking an image of themselves sharing a kiss, to be turned into their own heat-map. They also created a video promoting the Vaseline Pride branded lip tins to be shared across Instagram and TikTok.
Unilever Pride (Influencer Campaign)
AIM:
To select influencers to promote the Unilever Pride branded products, sold exclusively at Superdrug and available all year round. The campaign launched in June and is ongoing until November. Although the budget was relatively small for this campaign, it's already garnered 100,000+ reach using three influencers!
Careercon2022
AIM:
To raise awareness for the first-of-it's-kind Metaverse careers fair for Gen-Z individuals looking to gain skills in tech! For this campaign, I was responsible for creating brand guidelines for the event that were distinct from the overall hundo.xyz branding. I was also responsible for finding sponsors and speakers in the Metaverse and Web3 space for the event. Leading a team of junior graphic designers, digital marketing manager and social media executives, I spearheaded the campaign, tying innovative social strategy with in-person marketing.
RESULTS
The Careercon2022 campaign generated more than 50 partnerships with Universities, Colleges, Schools and other education providers.
and achieved 300% of the annual target for signing up young people to attend Careers Convention with zero marketing budget.
HotYogaWimbledon Open Day
AIM:
To raise spread the word for the upcoming Yoga Open Day - both locally and online! Open Days are great ways to encourage new faces to get to know your business, and get new customers!
HOW
- Creating powerful, aesthetically pleasing assets to increase online awareness for the event.
- Offering initiatives for customers to invite their friends
- Using Paid Ads (Instagram, Facebook and Google) to target new audiences
-In-person marketing in the locale
RESULTS
- Busiest Open Day for the studio with 250+ sign ups
- New customer sign-up's
CGI Annual Awards Ceremony
2021
AIM:
To promote the Annual Chartered Governance Awards Ceremony. For this event, the wider overnance community submits nominations for relevant categories. In the initial phase, the focus was on encouraging submissions. The second phase was to build excitement and sell tables. The third phase was to promote the nominees whilst driving engagement and ticket sales. On the night, live coverage was offered via Twitter and LinkedIn, and following the event we teased out more content showing the highlights of the evening.
HOW
- Content creation - creating assets from the previous year's content
- Conducting interviews
- Community outreach
- Using Paid Ads (Instagram, Facebook and Google) to target new audiences
-Live event coverage
RESULTS
- All tables for the Awards Ceremony sold
- Average 20% engagement rate across the Awards Ceremony content
CGI Black History Month
AIM:
To raise the profile of the Black members of the governance community, highlight often unspoken issues in the community, connect with the wider global governance community.
HOW
- Content creation - creating assets from the previous year's content
- Conducting interviews (both video and written)
- Community outreach
- Interviews with global governance professionals
RESULTS
- (LinkedIn only) 30,000+ Reach; 1000+ Reactions
- 6% Engagement rate
- Most clicked social post of the year
-Most visited web page for interview with Selebalo Ntepe, Chairman of the Institute of Directors, Lesotho
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